Special Section on Research on Consumer Evaluation of Mobile Applications
The Australasian Journal of Information Systems (AJIS) has just published a
Special Section on Research on Consumer Evaluation of Mobile Applications
as part of the Information Systems Development section
with the following editorial and four articles:
Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?
Amit Shankar, Charles Jebarajakirthy, Pooja Kumari
What’s behind a scratch card? Designing a mobile application using gamification to study customer loyalty: An experimental approach
Abhishek Behl, Vijay Pereira
Why have consumers opposed, postponed, and rejected innovations during a pandemic?
A study of mobile payment innovations
Shalini Talwar, Manish Talwar, Puneet Kaur, Gurmeet Singh, Amandeep Dhir
Interactive app-based services: Recovery evaluations and the mediating role of satisfaction
in the relationship between customer-brand engagement and electronic word of mouth
Radhakrishna Bhimavarapu, Pankaj Kumar Mohanty, Anitha Acharya, Manish Gupta
Does gamified interaction build a strong consumer-brand connection? A study of mobile applications
Deepak Sangroya, Rambalak Yadav, Yatish Joshi
