This special section explores various theoretical models that can be used to identify what is driving the engagement in this dynamic and volatile ecosystem whereby the stakeholders engage with each other for the co-creation of value. The articles that are included in this special section cover several types of online engagement such as, social, customer, and employee engagement among others. While some focus on the bright side, others have an emphasis on overcoming the dark sides of online engagement by discussing phenomena such as exhaustion, depression, compulsive usage, and addiction. Together the six selected manuscripts provide an interesting reading of new insights into the bright and dark sides of online engagements.
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