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Research on User Involvement -- Engaging Stakeholders Online: The Bright and Dark Sides

2020-02-17

Given the growing interest of people in using online media to communicate in their personal and professional life, organizations are striving hard to engage their stakeholders online much more than ever before. It has encouraged scholars to analyse a set of factors that is specific to virtual means of engagement. From the little research available in the area online engagement, it appears that along with advantages, online engagement also comes with grave consequences for an organization’s stakeholders. Thus, this special section seeks to cover both bright and the dark sides of engaging stakeholders online.

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