Bhimavarapu, Radhakrishna, Department of Marketing & Strategy, IBS Hyderabad, a Constituent of IFHE, Deemed to be University, India, India
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Australasian Journal of Information Systems Vol. 25 (2021) - Research on Information Systems Development
Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth
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