Acharya, Anitha, Department of Marketing & Strategy, IBS Hyderabad, a Constituent of IFHE, Deemed to be University, India, India

• Australasian Journal of Information Systems Vol. 25 (2021) - Research on Information Systems Development
  Interactive app-based services: Recovery evaluations and the mediating role of satisfaction in the relationship between customer-brand engagement and electronic word of mouth
  Abstract  pdf