A Preliminary Introduction to the OTAM: Exploring Users’ Perceptions of their on-going Interaction with Adopted Technologies


  • Shirlee-ann Knight Edith Cowan University
  • Janice Magaret Burn Edith Cowan University




Technology Acceptance Model, TAM, Ongoing Technology Acceptance Model, OTAM, Perceived Usefulness, PU, Perceived Ease of Use, PEoU, Perception of Interaction, PoI


ABSTRACT A common criticism directed at Davis’ (1986; 1989) Technology Acceptance Model relates to its failure to adequately frame the “experienced” user’s ongoing adoption and exploitation of information technologies. Given the pervasive nature of technology into individual users’ ongoing, everyday communication and information interactions, along with the “new adopter” becoming an increasingly rare entity, the TAM is in danger of becoming a somewhat obsolete framework for investigating user-technology interaction. Presented is a critical analysis of the development and current state of the TAM, followed by a proposed addition to the existing Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) TAM constructs. The paper contends that the inclusion of a Perception of Interaction (PoI) construct allows researchers to develop an investigative framework which facilitates an exploration of users’ ongoing perceptions of the predictability of their technology interaction processes.

Author Biographies

Shirlee-ann Knight, Edith Cowan University

Dr Shirlee-ann Knight is a Post-doctoral Research Fellow with the Systems & Intervention Research Centre for Health and West Australian Centre for Cancer & Palliative Care at Edith Cowan University (ECU) Western Australia. She holds a PhD in Information Systems, and specialises in the analysis of the complex relationships existent within systems. Shirlee-ann’s PhD “User Perceptions of Information Quality in World Wide Web Information Retrieval Behaviour” was funded by an Australian Research Council Discovery Project between ECU and University of Wollongong, and earned the prestigious “2008 Ballou & Pazer DQ/IQ Dissertation of the Year” award (ICIQ at M.I.T.) for its contribution to the field of information quality research. Shirlee-ann currently works in a Health Systems context, investigating novel and innovative approaches to understanding Health ICT implementation and adoption

Janice Magaret Burn, Edith Cowan University

Janice Burn was Foundation Professor and Head of School of Management Information Systems at Edith Cowan University in Perth, Western Australia. Now retired, Janice built MIS at ECU into one of the largest and research-productive Information Systems schools in Australia. Previous to this she'd held senior academic posts in Hong Kong and the UK. Her main research interests related to information systems strategy and benefits evaluation in virtual organisations with a particular emphasis on social, political and cultural challenges in an e-business environment. At the height of her career, she was on the editorial board of six prestigious IS journals and has published over 200 papers in the IS field




How to Cite

Knight, S.- ann, & Burn, J. M. (2011). A Preliminary Introduction to the OTAM: Exploring Users’ Perceptions of their on-going Interaction with Adopted Technologies. Australasian Journal of Information Systems, 17(1). https://doi.org/10.3127/ajis.v17i1.541



Research Articles