Dimensions of Autotelic Personality and their Effects on Perceived Playfulness in the Context of Mobile Information and Entertainment Services


  • Felix B. Tan AUT University
  • Jacky P.C. Chou AUT University




Autotelic personality, perceived playfulness, mobile internet services, intrinsic motivation


Autotelic Personality represents an important individual construct in flow theory yet little is known about its underlying dimensions. Csikszentmihalyi (1988) suggested that the higher the autotelic nature of an individual, the more likely for him/her to experience flow. This study explores autotelic personality, its underlying dimensions and its relationship with perceived playfulness in the context of Mobile Information and Entertainment Services (MIES). This study found Autotelic Personality to be an important quality in order for users to experience perceived playfulness in the MIES context. Several underlying dimensions of Autotelic Personality were identified, including personal innovativeness, self efficacy and control.

Author Biographies

Felix B. Tan, AUT University

Dr. Felix B Tan is Professor of Information Systems and Chair of the Business Information Systems discipline in the Faculty of Business and Law at AUT University, New Zealand. He serves as the Editor-in-Chief of the Journal of Global Information Management and is also the Editor of the EndNote Resources page on AISWorld Net. He served on the Council of the Association for Information Systems from 2003-2005 and is a Fellow of the Information Resources Management Association and the New Zealand Computer Society. Dr. Tan is internationally known for his work in the global IT field. Dr. Tan’s current research interests are in electronic commerce, global information management, business-IT alignment, and the management of IT. Dr. Tan has published in MIS Quarterly, Information & Management, Journal of Information Technology, IEEE Transactions on Engineering Management, Information Systems Journal, International Journal of Electronic Commerce as well as other journals and refereed conference proceedings.

Jacky P.C. Chou, AUT University

Jacky Chou is a postgraduate of the School of Computing and Mathematical Sciences, AUT University in New Zealand. His key research interests are in technology adoption especially in the context of mobile commerce. He is currently working in a large technology company based in China.




How to Cite

Tan, F. B., & Chou, J. P. (2011). Dimensions of Autotelic Personality and their Effects on Perceived Playfulness in the Context of Mobile Information and Entertainment Services. Australasian Journal of Information Systems, 17(1). https://doi.org/10.3127/ajis.v17i1.527



Research Articles