Online Trust Mechanisms: A Domain Study of Online Auctions

  • Glenn Robert Bewsell University of Wollongong
Keywords: e-business, online auctions, trust, online trust

Abstract

This research investigates mechanisms that impact trust at online auctions. A qualitative study is discussed within this paper to identify mechanisms that impact trust at online auctions. The mechanisms identified are discussed within normative and grounded theoretical approaches to trust. A result of this discussion I seek to answer the question: what factors do people perceive as important to increase online trust prior to an online transaction? This discussion will help professionals understand the factors that emerge from normative and grounded theoretical approaches to online trust research. A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.

Author Biography

Glenn Robert Bewsell, University of Wollongong
School of Information Systems and Technology Associate Lecturer
Published
2009-05-01
How to Cite
Bewsell, G. R. (2009). Online Trust Mechanisms: A Domain Study of Online Auctions. Australasian Journal of Information Systems, 15(2). https://doi.org/10.3127/ajis.v15i2.506
Section
Research Articles