Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?

  • Amit Shankar Indian Institute of Management, Visakhapatnam, India
  • Charles Jebarajakirthy Department of Marketing, Griffith Business School, Griffith University, Queensland, Australia
  • Pooja Kumari Indian Institute of Management Jammu, India
Keywords: NA

Abstract

        

Published
2021-11-18
How to Cite
Shankar, A., Jebarajakirthy, C., & Kumari, P. (2021). Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?. Australasian Journal of Information Systems, 25. https://doi.org/10.3127/ajis.v25i0.3635
Section
Research on Information Systems Development