Research on Engaging Stakeholders Online

The Bright and Dark Sides


  • Manish Gupta Department of HR, IBS Hyderabad, a Constituent of IFHE, Deemed to be University
  • Arpan Kumar Kar Indian Institute of Technology Delhi, India
  • Charles Jebarajakirthy Department of Marketing, Griffith Business School, Griffith University, Australia



Online engagement, dark side of engagement, bright side of engagement


This special section explores various theoretical models that can be used to identify the factors driving the engagement in this dynamic and volatile ecosystem whereby the stakeholders engage with each other for the co-creation of value. Thus, along with the bright side, this section gives a special emphasis on the dark sides of engaging stakeholders online, a lesser researched area.

Author Biography

Manish Gupta, Department of HR, IBS Hyderabad, a Constituent of IFHE, Deemed to be University

Manish Gupta is Assistant Professor in the Department of Human Resource at IBS Hyderabad, a Constituent of IFHE, Deemed to be University. His PhD thesis is in the area of ‘work engagement’. His current research interests include internet engagement, brand engagement, blockchain and internet of things. Manish is a recipient of UGC-JRF and NET certificate. His teaching areas are HRM, OB, HR analytics, and competency mapping. He has both teaching and industry experience. He is Editorial Team Member of Journal of Global Information Management, Australasian Journal of Information Systems, International Journal of Knowledge Management, Journal of Electronic Commerce in Organizations, International Journal of Cyber Behavior, Psychology and Learning, and HRM Review magazine. He is Guest Editor for 12 journals. He has authored more than 30 and reviewed more than 70 research papers. He has recently won the AIMS International Outstanding Young Management Researcher Award 2019. He has also won the ADHR best issue of 2018 award. His work has received media coverage in international magazines, newspapers, blogs and news channels. He has 5 books, 9 book chapters, 19 conference papers, and 5 teaching cases to his credit. He has conducted a workshop on academic writing.


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Fox, J., & Moreland, J. J. (2015). The dark side of social networking sites: An exploration of the relational and psychological stressors associated with Facebook use and affordances. Computers in Human Behavior, 45, 168-176.

Friedman, A. L., & Miles, S. (2002). Developing stakeholder theory. Journal of Management Studies, 39(1), 1-21.

Grover, P., & Kar, A. K. (2018). User engagement for mobile payment service providers–introducing the social media engagement model. Journal of Retailing and Consumer Services.

Grover, P., & Kar, A. K. (2020, December). “# Government”-Understanding Dissemination, Transparency, Participation, Collaboration and Engagement on Twitter for Citizens. In International Working Conference on Transfer and Diffusion of IT (pp. 365-376). Springer, Cham.

Grover, P., Kar, A. K., Dwivedi, Y. K., & Janssen, M. (2019). Polarization and acculturation in US Election 2016 outcomes–Can twitter analytics predict changes in voting preferences. Technological Forecasting and Social Change, 145, 438-460.

Gupta, M., Pandey, J., Gaur, J., & Vohra, N. (March, 2019). Research on Role of Technology in Workforce Management, Australasian Journal of Information Systems 23(1), 1-5.

Kar, A. K., & Dwivedi, Y. K. (2020). Theory building with big data-driven research–Moving away from the “What” towards the “Why”. International Journal of Information Management, 54, 102205.

Kar, A. K., Ilavarasan, V., Gupta, M. P., Janssen, M., & Kothari, R. (2019). Moving beyond smart cities: Digital nations for social innovation & sustainability. Information Systems Frontiers, 21(3), 495-501.

Payne, A. F., Storbacka, K., & Frow, P. (2008). Managing the co-creation of value. Journal of the academy of marketing science, 36(1), 83-96.

Rathore, A., Kar, A.K. and Ilavarasan, P.V. (2017). Social Media Analytics – Literature Review and Directions for Future Research. Decision Analysis, 14(4), 229-249.

Shelton, A. K., & Skalski, P. (2014). Blinded by the light: Illuminating the dark side of social network use through content analysis. Computers in Human Behavior, 33, 339-348




How to Cite

Gupta, M., Kar, A. K., & Jebarajakirthy, C. (2021). Research on Engaging Stakeholders Online: The Bright and Dark Sides. Australasian Journal of Information Systems, 25.



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