An Investigation into the Feasibility of Tasmanian Stonefruit Growers Employing Electronic Commerce
Keywords:
ecommerce, Australia, Tasmania, primary industry, qualitative, SME
Abstract
This research presents an assessment of the feasibility of Tasmanian stonefruit growers adopting electronic commerce. In order to achieve this aim a number of qualitative techniques were employed under an action research methodology. Although not all applications of electronic commerce are suitable within the environment under study, it is suggested that there are ways in which electronic commerce could provide value. However, inhibitors, some common to Small to Medium Sized Enterprises (SMEs), do exist. There is a need for these issues to be understood prior to adopting electronic commerce.
How to Cite
Pedersen, S. (1). An Investigation into the Feasibility of Tasmanian Stonefruit Growers Employing Electronic Commerce. Australasian Journal of Information Systems, 6(1). https://doi.org/10.3127/ajis.v6i1.320
Section
Research Articles
Copyright (c) 1969 Stewart Pedersen

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