Customers' Beliefs Behind Business-to-Consumer Electronic Commerce

Nena Lim

doi:10.3127/ajis.v9i1.229

Customers' Beliefs Behind Business-to-Consumer Electronic Commerce

Nena Lim

DOI: https://doi.org/10.3127/ajis.v9i1.229

Keywords: ecommerce, perception, technology acceptance model, TAM

Abstract

With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.

How to Cite

Lim, N. (1). Customers’ Beliefs Behind Business-to-Consumer Electronic Commerce. Australasian Journal of Information Systems, 9(1). https://doi.org/10.3127/ajis.v9i1.229

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Issue

Vol 9 No 1 (2001): Theme: Knowledge Management

Section

Research Articles

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