Electronic Commerce and Market Focus: some findings from a study of Swedish small to medium enterprises
Keywords: SME, ecommerce, market focus, Sweden
AbstractIn the past, organisations relied on traditional quantitative metrics, such as return on investment (ROI) to make decisions when investing in technology. With the advent of electronic commerce (EC), these decisions are becoming less reliant on ROI measures. Instead different driving forces are taking precedence in the decision making process. This paper presents the findings of a study of 118 Swedish small to medium enterprises (SMEs) that have adopted EC. The results of the study suggest that improvements to customer service, internal efficiency and organisational competitiveness have become equally important when making EC investment decisions. The study also examined whether major market focus (local, regional, national or international) had an influence on the organisation’s decision to adopt EC. Findings indicate no associations between the market focus and the driving forces, however the existence of a fully developed plan for EC adoption and the size of the business were found to be highly associated with the development of new markets as an EC adoption criteria.
How to Cite
Vrazalic, L., Bunker, D., MacGregor, R., Carlsson, S., & Magnusson, M. (1). Electronic Commerce and Market Focus: some findings from a study of Swedish small to medium enterprises. Australasian Journal of Information Systems, 10(1). https://doi.org/10.3127/ajis.v10i1.176
Research on Small and Medium Sized Enterprises
Copyright (c) 1969 Lejla Vrazalic, Deborah Bunker, Robert MacGregor, Sten Carlsson, Monika Magnusson
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).