Does Visualization Matter? The Role of Interactive Data Visualization to Make Sense of Information


  • Arif Perdana Singapore Institute of Technology
  • Alastair Robb UQ Business School, University of Queensland
  • Fiona Rohde UQ Business School, University of Queensland



Human computer interaction, information processing, visualization


As part of business analytics (BA) technologies, reporting and visualization play essential roles in mitigating users’ limitations (i.e., being inexperienced, having limited knowledge, and relying on simplified information). Reporting and visualization can potentially enhance users’ sense-making, thus permitting them to focus more on the information’s message rather than numerical analysis. To better understand the role of reporting and visualization in a contextualized environment, we investigate using interactive data visualization (IDV) within accounting. We aim to understand whether IDV can help enhance non-professional investors’ ability to make sense of foundational financial statement analyses. This study conducted an experiment using a sample of 324 nonprofessional investors. Our findings indicate that nonprofessional investors who use IDV are more heuristically adept than non-professional investors who use non-IDV. These findings enrich the theoretical understanding of business analytics’ use in accounting decision making. The results of this study also suggest several practical courses of action, such as promoting wider use of IDV and making affordable IDV more broadly available, particularly for non-professional investors.

Author Biography

Arif Perdana, Singapore Institute of Technology

Arif Perdana is an assistant professor at Singapore Institute of Technology. His research interests are in the fields of eXtensible Business Reporting Language (XBRL), distributed ledger technology (DLT), data analytics and data visualization, and IT/IS adoption. His research has been published in the Journal of Information Systems, International Journal of Business Information Systems, Alliance Journal of Business Research. He has presented his research in various conferences including SIG-ASYS Pre-International Conference on Information Systems (ICIS) Workshop on Accounting Information Systems, the 4th Forensic Accounting Teaching and Research Symposium, Pacific Asia Conference on Information Systems (PACIS) 2013, and The 29th World Continuous Auditing & Reporting Symposium.




How to Cite

Perdana, A., Robb, A., & Rohde, F. (2018). Does Visualization Matter? The Role of Interactive Data Visualization to Make Sense of Information. Australasian Journal of Information Systems, 22.



Research Articles