“Power to the People!”: Social Media Discourse on Regional Energy Issues in Australia


  • Kerri Morgan Deakin University, Geelong, Australia, School of Information Technology, Faculty of Science Engineering & Built Environment
  • Marc Cheong Monash University
  • Susan Bedingfield Monash University




social media, Twitter, graph theory, data mining, pattern recognition


Social media provides people from all socio-economic sectors with the opportunity to voice their opinions. Platforms such as Twitter provide the means to share one’s opinion with little effort and cost. But do these media empower everyday people to make their voice heard? In this research, we introduce a novel approach for investigating the voice of different Twitter groups on social media platforms, by combining text clustering and an analysis of cliques in the resulting network. We focus on a case study using Twitter interactions with respect to energy issues, in particular the closure of coal-fired power stations such as Hazelwood. Implications from this study will benefit stakeholders from governments to industry to the ‘common man’, in understanding how discourse on social media reflects public consumer sentiment.




How to Cite

Morgan, K., Cheong, M., & Bedingfield, S. (2018). “Power to the People!”: Social Media Discourse on Regional Energy Issues in Australia. Australasian Journal of Information Systems, 22. https://doi.org/10.3127/ajis.v22i0.1678



Research on Recent Advances in Social Media