Online Trust Mechanisms: A Domain Study of Online Auctions

Authors

  • Glenn Robert Bewsell University of Wollongong

DOI:

https://doi.org/10.3127/ajis.v15i2.506

Keywords:

e-business, online auctions, trust, online trust

Abstract

This research investigates mechanisms that impact trust at online auctions. A qualitative study is discussed within this paper to identify mechanisms that impact trust at online auctions. The mechanisms identified are discussed within normative and grounded theoretical approaches to trust. A result of this discussion I seek to answer the question: what factors do people perceive as important to increase online trust prior to an online transaction? This discussion will help professionals understand the factors that emerge from normative and grounded theoretical approaches to online trust research. A better understanding of online trust adds to the body of theory and can be used to improve the design of online auctions.

Author Biography

Glenn Robert Bewsell, University of Wollongong

School of Information Systems and Technology Associate Lecturer

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Published

2009-05-01

How to Cite

Bewsell, G. R. (2009). Online Trust Mechanisms: A Domain Study of Online Auctions. Australasian Journal of Information Systems, 15(2). https://doi.org/10.3127/ajis.v15i2.506

Issue

Vol. 15 No. 2 (2009)

Section

Research Articles

License

AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).