SANGROYA, D.; YADAV, R.; JOSHI, Y. Does gamified interaction build a strong consumer-brand connection? A study of mobile applications. Australasian Journal of Information Systems, Australia, v. 25, 2021. DOI: 10.3127/ajis.v25i0.3105. Disponível em: https://journal.acs.org.au/index.php/ajis/article/view/3105. Acesso em: 12 apr. 2024.