Modeling Internet Diffusion in Developing Countries

Scott McCoy, Hoon S Cha, Alexandra Durcikova

Abstract


Despite the increasing importance of the Internet, there is little work that addresses the degree to which the models and theories of Internet diffusion in developed countries can be applied to Internet diffusion in developing countries. This paper presents the first attempt to address this issue through theory driven modeling of Internet diffusion. Consistent with previous research, our findings suggest that economic development and technology infrastructure are musts for Internet diffusion. Interestingly, users’ cognition and government policies can accelerate Internet diffusion only after a certain level of human rights has been reached in a developing country.

Keywords


Internet diffusion; modeling; developing countries; adoption

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DOI: http://dx.doi.org/10.3127/ajis.v17i2.618

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ISSN: Online: 1326-2238 Hard copy: 1449-8618
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