An Investigation into the Feasibility of Tasmanian Stonefruit Growers Employing Electronic Commerce

Abstract

This research presents an assessment of the feasibility of Tasmanian stonefruit growers adopting electronic commerce. In order to achieve this aim a number of qualitative techniques were employed under an action research methodology. Although not all applications of electronic commerce are suitable within the environment under study, it is suggested that there are ways in which electronic commerce could provide value. However, inhibitors, some common to Small to Medium Sized Enterprises (SMEs), do exist. There is a need for these issues to be understood prior to adopting electronic commerce.