E-Commerce Experiences in the Real Estate Industry: a preliminary study in regional Queensland

Jeanette Van Akkeren

Abstract


Computer systems have become commonplace in most SMEs and technology is increasingly becoming a part of doing business. In recent years, the Internet has become readily available to businesses; consequently there has been growing pressure on SMEs to take up e-commerce. However, e-commerce is perceived by many as being unproven in terms of business benefit. This research aims to determine what, if any, benefits are derived from assimilating e-commerce technologies into SME business processes. This paper presents three in-depth case studies from the Real Estate industry in a regional setting. Overall, findings were positive and identified the following experiences: enhanced business efficiencies, cost benefits, improved customer interactions and increased business return on investment.

Keywords


ecommerce; real estate; SME; case study

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DOI: http://dx.doi.org/10.3127/ajis.v10i2.152

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ISSN: Online: 1326-2238 Hard copy: 1449-8618
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