Factors driving employee participation in corporate BYOD programs: A cross-national comparison from the perspective of future employees

Xuequn Wang, Andy Weeger, Heiko Gewald

Abstract


As individuals all around the world increasingly use mobile devices in their daily life, their desire to use the same devices in the workplace continuously grows. In response, organizations are more and more allowing their employees to use their own devices for both business and private purposes and offer so called ‘Bring-your-own-Device’ (BYOD) programs. For organizations with global operations there is a need to examine the drivers of BYOD demand across different national cultures to assess how to develop a successful BYOD program. Based on recent literature on BYOD, we examine how different factors contribute to employees’ behavioural intention to participate in a BYOD program across different national cultures. The model was examined by surveying students from China, Germany and U.S. in their final term. The results show significant cross-cultural differences, particularly regarding the 'Perceived Threats'. Overall this study offers novel insights for cross cultural BYOD implementations.

Keywords


IT consumerization; cultural differences; bring-your-own-device (BYOD); behavioural intention; UTAUT

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DOI: http://dx.doi.org/10.3127/ajis.v21i0.1488

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ISSN: Online: 1326-2238 Hard copy: 1449-8618
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