Promises and Pitfalls of Using Social Media in Public E-procurement: an Appraisal

Sharif As-Saber, Shams Rahman, Mahbubur Rahim, George Cairns, Charmine Härtel, Wahed Waheduzzaman

Abstract


Social Media (SM), in recent years, is emerging as a common platform for low cost information exchange, and has attracted a critical mass of users both at corporate and retail levels. Theoretically, SM can thus be used as a tool to strengthen e-procurement in the public sector. Towards this end, we have prepared a conceptual model drawing on literature reviews and some examples while identifying a set of expected benefits and challenges within four stages of e-procurement. Using the framework, a case study has been conducted involving Australian public procurement initiatives and 15 federal government senior officials engaged in e-procurement. They have been interviewed to shed light on the possibilities and challenges of using SM in the public e-procurement context. The findings of the study suggest a limited scope for SM usage in the Australian public sector e-procurement process. The implications of the findings are discussed and some recommendations offered.

Keywords


E-procurement; social media; public sector; potentials; challenges

Full Text:

PDF


DOI: http://dx.doi.org/10.3127/ajis.v18i3.1097

Creative Commons License
ISSN: Online: 1326-2238 Hard copy: 1449-8618
This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 Australia Licence. Uses the Open Journal Systems. Web design by TomW.